HexCladSponsored
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Active as of Nov 1, 2026. The ad's image as shown in the Ad Library; the full ad is there.
1. “Our 6-piece set isn't cheap.” The price objection, said first (219 days)
“Our 6-piece set isn't cheap.”
- Structure
- A white card in a burgundy frame, three stacked HexClad pans cut in from the left: “Our 6-piece set isn't cheap.” in bold → three italic lines: “If you want cheap pans, don't buy HexClad. If you want to replace those cheap pans every year, don't buy HexClad. If you want to break the cheap pan cycle, invest in HexClad.” → “The only cookware you buy once.” → a “LIFETIME WARRANTY” banner and the set's contents. The copy opens “What type of cookware does Gordon Ramsay use at home?” A second version with the same copy and a different image (“THE LAST COOKWARE SET YOU'LL EVER NEED TO BUY”) went live the same day.
- Why it works
- At this price the objection is obvious, so the ad says it before the reader can. Each line then turns the cost around: cheap pans are the ones you keep paying for, this set is bought once, and the warranty backs that up. The high price ends up reading as a sign of quality. It has run since Mar 27, 2026.
- Make it yours
- Write down the objection buyers raise most about your price, and open the ad by agreeing with it in one short line.
- Follow with three parallel lines comparing what the cheaper option really costs over time, and end on your proof (warranty, guarantee, lifespan).
- Make it a static ad: paste your product link, and swap in your objection, your three lines and your product.