Every feature, on every tier — research, competitor tracking, organic tracking, strategy, briefs. There are no feature gates. What scales with the price is volume: the monthly credit allowance (1,000 / 3,000 / 6,000) and how much you can watch at once — 3, 10 or 20 competitors, and 3, 10 or 20 saved queries on TikTok & Reels.

Credits meter what you actively ask for — a channel dig, a content search, a video read — billed by actual usage after each turn, with your balance always visible in the sidebar. Reading your own workspace is never charged. Neither is the always-on part: your competitors refresh daily, your organic queries weekly, and the free research pass never costs a credit.

You can swap — drop one you've stopped caring about to make room for a new one — and nothing you've already saved is lost. If you want to watch more at once without dropping anything, that's what the next tier is for.

Upgrade and it takes effect immediately with a fresh monthly allowance, so a hot testing week never has to stall. Otherwise your credits refresh at the start of your next cycle.

No — credits reset each month, and yearly plans refresh monthly too. If you keep hitting the ceiling, that's the signal to move up a tier; if you keep leaving credits on the table, move down at renewal.

There is one — sort of. Every brand gets exactly one free research pass: drop your URL and watch the agent read your site, dig what customers say, and check a competitor's live ads. That pass is the trial. After that, the cheapest plan costs less than one wasted creative test.

Yes. Upgrades take effect immediately with a fresh monthly allowance; downgrades apply at your next renewal. Your project, your research, and everything in your workspace are preserved across changes.

Yes — one click in the billing portal, no emails or phone calls. You keep access through the end of what you've paid for, monthly or yearly.