Hismile ad examples from Meta's Ad Library

1. Video: a minute of tongue close-ups and mouthwash spit tests (56 days, the longest-running ad here)

“What if 30s a day was all it took?”

Structure

A 0:59 cut of many people filming themselves on their phones, with spoken captions: a man opens wide to show his tongue and tonsils as “What if 30s a” / “day was all it took?” appears → a second man shows a coated tongue (“What if that morning…”) → a woman brushing, as the captions say brushing alone isn't enough → iD Stain Whitening Mouthwash poured into a cup → close-ups of dark residue spat onto a tissue and into a sink → a lab, then a dentist in scrubs (“Dr R. Wijey (Dentist)”) holding the bottle → more people swishing, spitting into glasses, comparing two glasses at a tap and smelling their own breath, with on-screen notes such as “This is a dramatisation & doesn't represent product performance” → “Links below”. The headline is “Gunk Removing Mouthwash 🫣😨”, and the copy opens “Did you see that?! 😱”, then “Standard Mouthwash? A lot take one approach. 🙃 iD Stain Whitening Mouthwash takes THREE 😳”.

Why it works

The opener asks for 30 seconds a day, a cost so small that the viewer keeps watching to find out what for. Then it shows what most mouthwash ads leave out: the gunk, up close, from many different people, which is hard to look away from and doubles as proof. The dentist in the middle answers “is this real?” before the viewer gets to ask. A second cut with the same copy, a street interview, has run 54 days.

Make it yours

1. Open by asking for a small, exact amount of time (“What if 30 seconds a day…”) and show the problem on a real person in the same second.
2. Cut between several people using the product and showing the result on camera, add one expert, and end on the product.
3. Put your product in this winning ad: paste your product link, and keep the 30-second opener, the fast cuts and the close-ups, with your product in every shot.

2. Static: “Who's getting your 5 free?”, a bundle sold as gifts (26 days)

“WHO'S GETTING YOUR 5 FREE?”

Structure

A tall red image: “WHO'S GETTING YOUR 5 FREE?” in big white and black type → a fan of iD Stain Whitening Mouthwash bottles, the front ones with hand-lettered labels, “MUM”, “DAD”, “BESTIE”, “SIS” → a round badge, “THE YEAR SUPPLY BUNDLE*” → “BUY 3, GET 5 FREE.” across the bottom. The headline is “DO NOT MISS OUT ‼️”, and the copy reads “Buy 3 iD Stain Whitening Mouthwashes, get 5 FREE in this bundle 🎁 That's 8 bottles total, enough to stop thinking about morning breath for practically the whole year.”

Why it works

Eight bottles of mouthwash is more than one person wants, so the ad gives the extra five a job: presents for the people on the labels. The question makes the viewer picture who they'd give them to, which is halfway to buying. The same image and copy run as a second ad, also at 26 days, and since then the bundle has been relaunched under two more headlines, “Nobody buys one bottle at a time.” and “Don't pay the single-bottle price.”

Make it yours

1. If your best offer is a multi-pack, give the extra units a purpose (gifts, a year's supply, one for every room) and ask the viewer who they're for.
2. Show every unit in one shot, label a few, and put the offer in plain words at the bottom.
3. Make it a static ad: paste your product link, and swap in your bundle, your labels and your offer.

3. Video: an affiliate's reaction, then a half-mouth strip test in one take (34 days)

“These are NOT turkey teeth!”

Structure

A 1:06 video: a woman in glasses, labelled “TikTok Affiliate Testimonial”, wipes her teeth with a cloth and grins at the camera, with an inset of her earlier clip and the caption “These are NOT turkey teeth!” → the rest is one take of another woman at home (the fine print says “staff results”): she puts a purple V34 strip on her top teeth only so the two rows can be compared, peels it off after half an hour, wipes away the purple and brushes, then holds her mouth up to the camera, the top row whiter and, in her words, “my bottom teeth look so yellow compared to the top” → she shows the box: “the Hismile V34 whitening strips”. The headline is “This is WILD 👀”, and the copy reads “Most strips do one thing. V34 Whitening Strips do two.”: colour correction for instant brightening plus PAP+ whitening for surface stains, in a 30-minute application.

Why it works

“Not turkey teeth” borrows a phrase viewers know from veneer videos and answers it in one line: these are her own teeth, just whiter. The test that follows is built to be believed: one row treated, one left alone, the same mouth in the same light, so the difference is the proof. The copy gives the reason in one contrast, one thing against two, the same V34 copy Hismile ran beside its Black Friday 2025 Vault campaign, linked below.

Make it yours

1. Open with the doubt your customer has about results like yours, answered in one line by someone who has used the product.
2. Film a test with a built-in comparison (half treated, half not) in one continuous take, then show the pack.
3. Get a real creator to shoot it: send them the opening line and the test set-up, pick by rate and turnaround, and have them film it in one take at home.

Related teardown: Hismile's Black Friday 2025 Vault, a riddle-gated $1 toothbrush, taken apart