Alexis Russell JewelrySponsored
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Active as of Nov 1, 2026. The ad's image as shown in the Ad Library; the full ad is there.
1. Alexis Russell: the stones the industry rejected, as the headline (66 days)
“Too flawed to sell.”
- Structure
- A deep green background → “Too flawed to sell.” in light type → “So we set them in gold.” in gold italics → a close-up of one hand wearing six gold rings set with inclusion-rich diamonds in kite, marquise, pear and round cuts → a small line under the photo: “Stones the industry passed on. Handcrafted in New York since 2005.” The ad headline is “Your Love Is Not Cookie Cutter”, and the copy opens “The industry decided certain stones were flawed.”
- Why it works
- It takes the one thing a buyer might hold against these diamonds and makes it the reason to choose them. “Too flawed to sell” reads like an admission, so people read the next line to see the turn, and by then they're looking at the stones. For someone who wants an engagement ring unlike everyone else's, the flaw becomes the selling point.
- Make it yours
- List what buyers might see as a drawback of your product (a mark, a quirk, a size, a price), and pick the one your best customers actually chose you for.
- Write it as a short admission plus a one-line turn, and put a close-up photo of exactly that feature underneath.
- Make it a static ad: paste your product link, and swap in your line, your photo and your colours.