The Hawky alternative that starts from your niche, not your ad account.

Hawky (hawky.ai) is an AI-native creative-intelligence platform for performance marketing teams. It connects to your ad accounts across Meta, Google, YouTube, and TikTok, scores creative element by element (hooks, visuals, CTAs), tracks competitor creatives in real time, answers questions over your campaign data through a copilot, and keeps a persistent brand memory it calls FeatherDB. Its top tier runs autonomous agents: a performance agent that adjusts media buying toward your KPI targets and a creative agent that generates on-brand variations from winning patterns. Its line: "Dashboards describe the past. Agents change the present." It claims 100+ brands and agencies, including Puma, Amazon, Razorpay, and Cars24. Pricing is not public — three tiers (Dashboards, Ask, Auto-pilot), priced per brand and by usage, all behind "Talk to sales," with unlimited users on every tier (checked 2026-09-28). It has no meaningful independent review base yet — no Trustpilot, and only directory listings on G2, Capterra, and Crozdesk without user reviews. For teams that want automation living inside their ad accounts, it's a credible pick; the rest of this page is about where each tool starts.

Yes, on the research-and-creative-strategy half of the job — both use agents to answer "what should we make next?" The difference is territory. Hawky's intelligence is built on your connected ad accounts and its competitor watchlist, and its agents act inside those accounts. ViralMojo's agent works the open niche: it live-searches organic (TikTok, IG Reels) and paid (Meta Ads) winners, decodes each one down to the audience's own words, and writes the hooks and scripts — cold from your URL, at a published price from $99/mo, without ever connecting to your account. If you want in-account automation and media buying, that's Hawky's half; ViralMojo doesn't do it, by design.

Both connect to your ad accounts and analyse the creative you're already running, so they get compared a lot. Motion is creative analytics and reporting: it ranks your ads on a leaderboard, tags why each one performed after the spend, and consolidates reporting across Meta, TikTok and YouTube with attribution integrations — published pricing from $750/mo, unlimited seats. Hawky goes a step further into action: on top of element-level scoring and competitor tracking, its top tier runs agents that adjust media buying toward your KPI targets and generate on-brand variations — but its pricing is per brand and only available through sales. Pick Motion if you want a measurement layer your whole team reads; pick Hawky if you want automation acting inside the account. Neither starts from the open niche: both need your account history to work. If you want the research done cold — live organic and paid winners in your niche, decoded and written into scripts from just a URL — that's the job ViralMojo does alongside either of them, from $99/mo.

They answer different questions. PowerAdSpy is a multi-network ad-intelligence database: you search and filter other advertisers' ads by keyword, advertiser, country, CTA and device across up to 11 networks, from $69/mo, with more networks unlocked on higher tiers. Hawky works on your own connected ad accounts across Meta, Google, YouTube and TikTok: it scores your creative element by element, tracks competitor creatives, and on its top tier runs agents that adjust media buying and generate variations, priced per brand through sales. Pick PowerAdSpy to scout what other advertisers are running; pick Hawky if you want automation inside your own accounts.

Minea is built for finding a product to sell: it browses 10M+ ads with daily niche lists, tracks a competitor shop's traffic and revenue, and matches AliExpress suppliers, from $49/mo. Hawky is built for brands and agencies already running ads: it connects to your ad accounts, scores your creative element by element and, on its top tier, runs agents that adjust buying and generate variations, with per-brand pricing through sales. If you're still choosing what to sell, Minea fits; if you're improving the creative in accounts you already run, Hawky does.

Both connect to your ad account and both look at competitors. Atria learns from your connected account plus a library of brands you follow, mines customer reviews, and turns winning patterns into briefs it can batch-upload to Meta; it has a free plan, then paid tiers from $129/mo billed annually, priced by your Meta spend. Hawky scores creative element by element across Meta, Google, YouTube and TikTok and, on its top tier, runs agents that adjust media buying toward your KPI targets, priced per brand through sales. Pick Atria for a published price and a Meta-centered briefing workflow; pick Hawky for automation acting inside your accounts.

ViralMojo is $99 (Starter) / $199 (Creator) / $399 (Pro) per month, no free tier; all three tiers share every feature; higher tiers add credits plus more tracked competitors and saved queries. Hawky doesn't publish pricing — it's per brand, scales with your creative volume and usage, and all three tiers route to a sales conversation (checked 2026-09-28).

No — and that's the core difference. Hawky's scoring, copilot, and agents are built on your connected accounts and their performance history. ViralMojo works from just your product URL: it finds winners across TikTok, IG Reels and Meta Ads and builds three-layer research without connecting an ad account, and it never publishes to your account or touches your budget.

Both — and Hawky is paid-side. ViralMojo's Discovery searches organic winners (TikTok + IG Reels) and paid (Meta Ads), and auto-refreshes your niche's winners weekly, so you can start from what's breaking out organically before you ever spend.

There's nothing to migrate: ViralMojo builds its research cold from your product URL, so the agent surfaces your niche's current winners and their breakdowns on day one. Your ad accounts stay untouched either way — ViralMojo needs no connection. Teams that rely on Hawky's in-account automation sometimes keep it for buying and add ViralMojo for what the account can't see: what the rest of the niche is winning with right now.