Your hub for everything hooks.
Start here. The library, the taxonomy, TikTok-native openers, a free generator, and the hook-rate calculator — pick where you want to go.
A hook is the first 1–3 seconds of an ad — the line or visual that stops the scroll before the pitch, and the single highest-leverage thing you can change on a creative. This hub pulls together everything we've published on them. New to hooks? Start with the ad hook library. Working on short-form? Go to TikTok hooks. Want the underlying taxonomy? See hook types. Need to write or grade your own? Use the free generator and the hook-rate calculator.
The hooks winning in your niche already exist.
ViralMojo finds the exact hooks scaling in your niche this week, decodes why each one works — the hook, the angle, the audience — and briefs it for you. You adapt a proven winner instead of guessing from a list.
See the hooks winning in your nicheSee the hooks winning in your niche