IM8 ad examples from Meta's Ad Library

1. “OOPS, OUR BAD.” An apology for putting too much in one box (34 days)

“OOPS, OUR BAD.”

Structure

A product shot on lilac: the red octagonal IM8 box, a glass of red drink and a red IM8 bottle along the bottom → “OOPS, OUR BAD.” in huge cream capitals across the middle → “We put premium daily nutrition, longevity support, and routine simplicity into one bundle. Fewer bottles, fewer decisions.” underneath → a “Clinicians' Choice” badge at the top: “1,000+ clinicians shared this with their patients and were not compensated.” The headline is “Free IM8 Welcome Kit With Subscription”, the link description “Co-founded by David Beckham. Backed by science.”, and the copy opens “Most supplement brands hope you don't look too closely.”

Why it works

An apology is the last thing you expect as an ad's headline, so it gets read, and the line underneath turns it into a boast: the “mistake” is giving you everything in one bundle. “Fewer bottles, fewer decisions” sells the point of a one-scoop supplement without listing a single ingredient. Three ads with this headline and copy went live on Sep 28, 2026, and are among IM8's oldest live ads.

Make it yours

1. Write a mock apology for the thing your product does too well (“Oops, our bad.”), and explain the “mistake” in one line underneath.
2. Put one trust signal at the top and the product with its packaging below, on a plain colour background.
3. Make it a static ad: paste your product link, and swap in your apology, your one line and your product.

2. The guarantee sold as a 90-day test, back for a second run (12 days)

“Up To 30% Off Your First Quarter. Up To 90 Days To Decide If The Evidence Holds Up In Practice.”

Structure

Top half: the red IM8 Daily Ultimate Essentials box on a wooden bedside table beside an amber lamp. Bottom half, on a dark red panel: “Up To 30% Off Your First Quarter. Up To 90 Days To Decide If The Evidence Holds Up In Practice.” → “Your research gets you to the label. The guarantee lets you test the product.” → an outlined button, “START THE 90-DAY VERIFICATION”. The headline is “Built For People Like You.”, and the copy ends “We didn't build this for people who take brands at their word. We built it for people who verify everything. Do your homework. Then decide.” It is the same image, headline and copy as the IM8 ad in our full teardown, which ran in the UK from Jul 15 to Aug 12, 2026; this version went live on Oct 20.

Why it works

It sells to people who check claims: the discount comes with time to test, and the money-back guarantee is renamed a verification period, so a sceptical buyer is invited to try rather than asked to believe. IM8 brought this exact image back after its summer run, and 20 other ads on this page carry the same headline and copy with a different image.

Make it yours

1. Rewrite your guarantee as a test the customer runs (“90 days to decide if it holds up”), and pair it with your first-order offer in one headline.
2. Add a line that respects the reader's own research, and a button that names the test rather than the purchase.
3. Make it an AI video: paste your product link, and have an AI presenter talk through the offer and the test period in under 20 seconds.

Related teardown: IM8's 90-day verification ad, same image and copy, from its Jul–Aug 2026 UK run, taken apart

3. Alissa Marie Wellness for IM8: eight seconds at the kitchen counter (16 days)

“everyone thinks I'm obsessed”

Structure

An 0:08 phone video from the creator's own page, shot from the counter: she holds two IM8 boxes (red and orange) up to the camera under “everyone thinks I'm obsessed” → pours a sachet into the red bottle, shakes it and drinks → “ALISSA10” appears over the last shot. The copy picks up mid-sentence, “…I think it's a fair obsession 🤣”, says one sachet replaces up to 16 supplements, and stacks her code with the 20% monthly saving.

Why it works

It looks like one of her own posts: a real kitchen, one take, and a caption that's a joke about herself. The copy finishing her sentence pulls people from the video into the text, and a personal code gives her followers a reason to buy through her. It is one of only 3 videos on a page that is otherwise all static, and all 3 run from creators' pages.

Make it yours

1. Ask a creator for a short routine clip: product to camera, made and used in one take, in their own kitchen or bathroom.
2. Have them put a self-aware line on screen, start the copy mid-sentence so it carries on from the video, and give them a personal code.
3. Get a real creator to shoot it: send them the opening line and the one-take shot, and pick by rate and turnaround.