Your competitors have ads like this too.
ViralMojo finds the ads printing money in your niche and runs this exact teardown on them: hooks named, structures mapped, claims checked.
Tear down my competitorsGet this decode for your own niche.
ViralMojo finds what's winning around your brand — organic and paid — decodes each winner the way these pages do, and writes the hooks and scripts in your customers' own words. It's a paid workspace, no free tier.
Start with ViralMojoPlans from $79/mo, flat — see ViralMojo pricing.
“Up To 30% Off Your First Quarter. Up To 90 Days To Decide If The Evidence Holds Up In Practice.” Two sentences in the same shape: the first is the price, the second is the guarantee, and the second never uses the word “guarantee” or “refund”. “Decide” and “evidence” turn a returns policy into a verdict the reader gets to deliver.
“Your research gets you to the label. The guarantee lets you test the product.” This concedes that reading about a supplement has a ceiling, then offers the 90 days as the next step for someone who has already done the reading. It sells to the researcher, not around them.
“Most supplement brands hope you don't look too closely. IM8 was designed for the ones who do.” The primary text opens by siding with the reader's suspicion of the category, so the offer in the image reads as the brand passing the reader's test, not asking for trust.
This pattern is one of dozens that stop the scroll — browse the ad hook library, with the formula behind each →
Nine beats in the order the reader meets them: three in the primary text, three on the image, three across the landing page the ad links to and the evidence page it doesn't. The strongest move and the weakest link are both about where the evidence lives.
Side with the scepticAd copy · Qualify
Opens against the category, not a named rival, and sorts readers by temperament: people who look closely are in, everyone else is implicitly out. The headline repeats the move: “Built For People Like You.”
“Most supplement brands hope you don't look too closely. IM8 was designed for the ones who do.”
Steal itOpen by naming the behaviour of [your most sceptical buyer] and siding with it. Only do this if your own claims survive that behaviour.
Credentials you can look upAd copy · Prove
Every proof point is a noun you could search: a certification, a test count, an advisory board with titles. None of them is an outcome claim, which keeps the primary text itself on safe ground.
“Every dose on the label. Every ingredient peer-reviewed. NSF Certified for Sport, tested for 280+ banned substances every batch.”
Steal itList proof as things the reader can check: [certification], [test count], [named expert]. Keep outcome claims out of this paragraph.
Cast the reader as the verifierAd copy · Flatter
Turns the sceptic's habit into the brand's target audience, then closes on a two-beat instruction that sounds like advice, not a sales line.
“We didn't build this for people who take brands at their word. We built it for people who verify everything.”
“Do your homework. Then decide.”
Steal itEnd the copy on an instruction to [check something specific] before buying. It reads as confidence, as long as the thing to check is linked.
Rename the guaranteeImage · Reframe
The price and the guarantee sit in two matching sentences. The discount is framed per quarter, the unit that matches the guarantee length, and the guarantee is framed as a decision about evidence. Both carry “Up To”, and both limits turn out to apply only to the quarterly plan.
“Up To 30% Off Your First Quarter. Up To 90 Days To Decide If The Evidence Holds Up In Practice.”
Steal itPrice the offer in [the same unit as your guarantee window], then describe the window as the time the buyer gets to test [your specific claim], not as a refund.
Research ends, testing startsImage · Bridge
Concedes a limit on the brand's own evidence (reading only gets you so far) and hands the rest to the guarantee. That concession is what makes the offer feel honest.
“Your research gets you to the label. The guarantee lets you test the product.”
Steal itSay plainly where your evidence stops, “[what the research shows] gets you to [here]”, and let the guarantee cover the gap.
A button that names the testImage · CTA
The outlined button is part of the picture, not a working control. It restates the offer as a start to a process, and the ad unit's actual button underneath it says “Shop now”.
“START THE 90-DAY VERIFICATION”
Steal itName the CTA after the process you've sold, “start the [N]-day [test]”, rather than the purchase.
The click lands on a listicleLP · Handoff
All four flights link to the same page: a “6 Reasons” listicle led by David Beckham and a roster of athlete ambassadors. It cites the trial result but not the trial: no registration number appears on this page, and it doesn't link to the brand's evidence page.
“6 Reasons IM8 Is Your Body's New Daily Standard (Beyond the Multivitamin)”
“The Clinical Trial said 95% felt more energy.”
Steal itWhen the ad says “verify”, the first page after the click should be [the evidence itself], not a celebrity page that summarises it.
The evidence page the ad doesn't linkLP (/pages/research) · Prove
IM8 does have the page this ad describes: “Verify Everything”, a five-step checklist, and a trial registration number. It is the right page for this ad, and none of the four flights points to it.
“We don't ask you to trust us. We ask you to check.”
“Look up NCT06655597 on ClinicalTrials.gov”
Steal itGive the reader [the registration number, certificate ID or lab report] and a numbered way to check it. That's the page an audit-window ad should link to.
The “up to” is one planLP (/pages/research) · Close
The two “up to” figures describe the top plan only. The 90-day supply, billed every 12 weeks, gets 30% off and the 90-day guarantee; the monthly plan gets 20% off and 30 days. The ad's headline terms are real, but only on the plan that costs the most up front.
“90-Day Money-Back Guarantee”
“30-Day Money-Back Guarantee”
Steal itIf the window you advertise only comes with [one plan], name that plan in the ad. “Up to” in the headline gets read as “you get”.
⚠ Check these before you copy it
- “A controlled trial with a placebo arm.” The research page says this, and the badge under it says “Placebo-controlled”. The ClinicalTrials.gov record for NCT06655597 lists two arms: the supplement, and “Standard”, registered as a no-intervention arm described as “Usual Diet”. We found no placebo arm in the registry.
- “The trial registration and outcome data are public on ClinicalTrials.gov.” The registration is public; the outcome data are not. As of Sep 24, 2026 the record has no posted results, its last update was October 2024, its status is “Active, not recruiting”, and its enrolment is an estimated 60.
- “95% felt more energy. 85% better digestion. 80% improved sleep.” The research page adds 75% “Felt Sharper Focus”, all marked “*Based on 12-week randomized controlled clinical trial.” The registered outcomes are body measurements (primary), safety, energy by subjective questionnaire, and blood micronutrient levels. Gut health, sleep and focus are not registered outcomes, and the page gives no comparison-arm numbers. We don't hold the data behind the percentages.
- “We tested the actual product — Essentials Pro as a whole formulation”. The registry titles the study “Daily Ultimate Essentials” and names the intervention “REDS Powder”. We don't hold anything that links those names to the current Essentials Pro formula, and the page doesn't explain the difference.
- “START THE 90-DAY VERIFICATION” leads to im8health.com/pages/gut-health-first-order-lp, which carries no trial number and doesn't link to the research page. A reader who follows the ad's own instruction to verify has to find the evidence without help.
- “Up To 30% Off Your First Quarter. Up To 90 Days …” Both limits belong to the 90-day plan ($235 billed every 12 weeks, as served to us in USD on Sep 24). The monthly plan comes with 20% off and a “30-Day Money-Back Guarantee”. The “up to” is accurate, but it's doing a lot of work.
- “WELCOME OFFER - SAVE 30%” on the landing page sits over a countdown whose source is set to data-recurring="true" and resets every 24 hours. When it hits zero it starts again rather than ending the offer, and a daily deadline sits awkwardly next to an ad whose whole pitch is a 90-day window to decide.
- “clinically proven” in the ad's description line rests on a trial with no posted results. “Hundreds of clinicians shared this with their patients without compensation.” at the top of both landing pages has no source.
Ad copy (shared by all four flights)▾
Most supplement brands hope you don't look too closely. IM8 was designed for the ones who do.
Every dose on the label. Every ingredient peer-reviewed. NSF Certified for Sport, tested for 280+ banned substances every batch. A Scientific Advisory Board that includes a former NASA Chief Scientist, published cardiovascular researchers, and double board-certified MDs.
We didn't build this for people who take brands at their word. We built it for people who verify everything.
Do your homework. Then decide.
Text on the image▾
Up To 30% Off Your First Quarter. Up To 90 Days To Decide If The Evidence Holds Up In Practice.
Your research gets you to the label. The guarantee lets you test the product.
START THE 90-DAY VERIFICATION
