RYZE Superfoods ad examples from Meta's Ad Library

1. An 8-second POV with the price on screen (213 days, the brand's longest-running ad here)

“POV: You Start Drinking RYZE Every Day”

Structure

An 8-second video whose cover frame carries the whole message: the “POV:” line at the top with RYZE in orange → a see-through 3D figure seated on a toilet, digestive tract lit up in orange → “SPECIAL DEAL $27 $45 THIS WEEK ONLY” on the right → the pouch and an iced coffee at the bottom. Under it, the brand's standard copy and the headline “Pour Yourself a Better Cup of Coffee ☕️”.

Why it works

A POV caption asks the viewer to picture themselves as the person in the frame, and the image answers what changes before anyone has to say it. Benefit, product and price all sit in one frame, so even someone who scrolls past after a second has taken in the whole offer. It started on Apr 2, 2026, and is the only ad on this page past 90 days.

Make it yours

1. Write one “POV: you start [using your product] every day” line about the change your customer cares about most.
2. Show that change as a single picture, and put your product and your price in the same frame.
3. Keep the 8-second length and the layout, and put your product in the video: paste your product link and swap yours in.

2. A five-minute animated story that opens on a cliffhanger (5:14)

“HIS NEW GIRLFRIEND”

Structure

Cover: two stylized 3D-animated characters, a smiling woman holding the arm of a man in a black blazer, with “HIS NEW GIRLFRIEND” captioned across the frame. The video runs 5:14. Below it sits the same copy and “Pour Yourself a Better Cup of Coffee ☕️” headline as most of the brand's ads. It is one of a set of long animated cuts on this page that open on a relationship or workplace setup: a second “HIS NEW GIRLFRIEND” cut (5:14), “his new BABY MOMMA” (4:19), “They gave the foreman job to a guy I trained.” (4:55), “My husband” (10:52) and “She'd been” (11:02).

Why it works

A caption like “HIS NEW GIRLFRIEND” sets up a conflict in three words, and wanting to know how it plays out keeps people watching for minutes, far longer than a product pitch would. Because the copy and headline stay the same across these cuts, RYZE is testing stories, not wording. 12 of its 24 videos here run two minutes or longer.

Make it yours

1. Pick one everyday conflict your customer would want to see resolved (a new partner, a rival at work, a family moment) and write it as a three-to-five-word caption.
2. Let the story run, and bring your product in as part of how the character gets through it; keep your copy and headline fixed so only the story changes between versions.
3. Make it an AI video: paste your product link, turn the story into animated or AI-presenter cuts, and make several setups to test against each other.

3. A creator answers a comment by making the drink (1:03)

“Next paycheck I'm sooo gonna try this.”

Structure

Cover: a man in glasses pours hot water from a kettle into a tall marked glass of coffee while looking at his phone, under a comment sticker, “Reply to BrianRy76's comment: Next paycheck I'm sooo gonna try this.” The video runs 1:03, with the brand's standard copy and “Pour Yourself a Better Cup of Coffee ☕️” below.

Why it works

The comment is from someone who already wants the product and is putting it off, which is exactly the viewer this ad is for. Replying on camera while making the drink shows the product in use and talks to that hesitation directly. RYZE has used the comment-reply format before, on a “can you guys lower the price??” comment, in a version that ran 124 days.

Make it yours

1. Find a real comment on your posts that shows interest plus a reason to wait (price, timing, doubt).
2. Film the reply as a sticker over someone using your product, and answer the reason to wait in the first few seconds.
3. Get a real creator to shoot it: send them the comment and the opening line, and pick by rate and turnaround.

Related teardown: RYZE's “can you guys lower the price??” comment reply, taken apart