Glossary

The creative-marketing glossary.

Plain-English definitions of the metrics and terms behind scroll-stopping ads — each with the formula, the benchmark, and the calculator that goes with it.

Terms

Hook rate

The metric that grades your hook — the formula, a free calculator, and what counts as a good hook rate.

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Go deeper on hooks

Ad hooks

The pillar library — 50+ proven hooks by type, each paired with the reusable formula so you can adapt it to your product.

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Hook types

The full taxonomy — every hook type by psychological trigger, format, and framework, and how to choose the right one.

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Ad hook generator

A free AI tool: describe your product, get eight scroll-stopping hooks built on the patterns operators actually scale.

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The hooks winning in your niche already exist.

ViralMojo finds the exact hooks scaling in your niche this week, decodes why each one works — the hook, the angle, the audience — and briefs it for you. You adapt a proven winner instead of guessing from a list.

See the hooks winning in your nicheSee the hooks winning in your niche