Your competitors have ads like this too.
ViralMojo finds the ads printing money in your niche and runs this exact teardown on them: hooks named, structures mapped, claims checked.
Tear down my competitorsGet next week's teardown in your inbox.
One ad a week, torn apart the way you just read it here: hook named, structure mapped, the stealable parts pulled out. Free — unsubscribe anytime.
"Præmier for over 18.000 kr." ("Prizes worth over 18,000 kr.") A specific, checkable total repeated identically across every variant of the main-event ad, instead of vague "amazing prizes" language.
"LYN LIVE-PRISER til de hurtigste" ("Flash live-only prices for the fastest.") On top of the sitewide 20%+ discount, the livestream itself carries its own faster-only pricing tier — a reason to show up live, not just to shop that weekend.
Not one livestream — a scheduled teaser building a list, a bigger flagship event with its own prizes, and a precisely-timed reminder ad in between.
Two livestream events, two weeks apart, not oneAd copy · Sequence
A smaller teaser event opens the campaign on Nov 13 (hosts Josefine & Marie, "20 most popular Black Weeks deals"), building an RSVP list and a VIP list two weeks before the main event: a bigger, separately-hosted "BLACK FRIDAY LIVE" broadcast on Nov 27 (hosts Josefine & Marc) with a larger stated prize pool. Same RSVP mechanic, same channel, two distinct flights.
“Torsdag d. 13. november kl. 20.00 går Josefine og Marie LIVE med de 20 mest populære Black Weeks-tilbud”
“Torsdag d. 27. november kl. 19.30 går fantastiske Josefine og Marc LIVE med årets største Black Friday-show”
Steal itStage [a smaller preview livestream weeks out, then a bigger flagship livestream on the day itself] instead of one event — the first builds the list the second one sells to.
VIP-list signup doubles as a giveaway entryAd copy · Qualify
A separate lead-gen ad running the same week as the teaser event asks for a VIP-list signup — and folds a real, named prize directly into the fine print: signing up for early access automatically enters you into a 1,000 kr gift-card draw ("Psst... signing up also automatically enters you in the competition for a 1,000 kr BabySam gift card.").
“Pssst… Du deltager samtidig i konkurrencen om et gavekort på 1.000 kr. til BabySam 👀💸”
Steal itFold [a small, real prize] into your list-signup fine print — the signup itself becomes the incentive, not a separate ask.
The platform's own RSVP button becomes the notification channelAd copy · Sequence
Instead of building a separate email or SMS opt-in for the livestream, both events route through Facebook's native Event "Interested" button — tapping it is the entire signup flow, and the platform handles the reminder ("...if you tap Interested on the event, you'll automatically get a notification when we go LIVE.").
“trykker du 'Deltager' i begivenheden, får du automatisk en notifikation, når vi går LIVE 🔔”
Steal itRoute your livestream reminder through [the platform's own native RSVP/event feature] instead of a custom signup form — one tap replaces an entire opt-in flow.
A named prize pool, not "win big"Ad copy · Qualify
The main event states a specific, checkable prize total rather than vague language — real enough to repeat identically across every variant of the event ad we found ("prizes worth over 18,000 kr").
“Præmier for over 18.000 kr.”
Steal itState [one specific total prize value] instead of "amazing prizes" — a number that repeats identically across every ad reads as real, not invented.
Flash pricing exclusive to the livestream, not the sitewide saleAd copy · Close
On top of the sitewide 20%+ discount running all weekend, the livestream itself carries its own separate, faster-only pricing tier — a second layer of scarcity nested inside the main sale ("flash live-only prices for the fastest").
“LYN LIVE-PRISER til de hurtigste”
Steal itNest [a faster, livestream-only price tier] inside your sitewide sale — it gives people who show up live a reason beyond convenience.
A precisely-scheduled reminder ad, not a vague oneAd copy · Sequence
A separate ad, disclosed by Meta as running for exactly 14 hours on the day of the event, tells shoppers to load their cart before the stream starts — a real, checkable delivery window rather than an all-weekend banner ("Tip! Prep your cart right now, so you're guaranteed to grab the best deals.").
“Prep din kurv allerede nu - så du sikrer dig at få fingrene i de bedste tilbud 🛒😍”
Steal itRun [a short, precisely-timed reminder ad on the day of your event] rather than folding the reminder into your always-on sale banner.
The "won't get cheaper" claim, scaled across every categoryAd copy · Qualify
The same anti-anchoring line — prices will not drop further on Black Friday itself — repeats verbatim across dozens of otherwise-unrelated ad units (car seats, footwear, sleepwear, furniture), evidence of a shared campaign template rather than one-off copy. Every generic sale-wave ad also bundles the same three concrete service perks: a financing option, 365-day returns, and click & collect.
“de bliver IKKE billigere på selve dagen”
“🤑 Mulighed for børnepengekredit ♻️ 365 dages returret 🏃♀️ Klik og hent hurtigt i butik”
Steal itRepeat [one anti-anchoring claim and 2-3 concrete service perks] verbatim across every ad in your campaign, not just the flagship ones — consistency is what makes a claim read as policy rather than hype.
⚠ Check these before you copy it
- 24,535 is the real, Meta-disclosed reach for this one main-event ad unit in Denmark only — not the whole campaign. The BFCM wave spans roughly 56 ad units across two livestream events and dozens of category-specific sale ads; we're citing only what's independently checkable for this unit.
- "Præmier for over 18.000 kr." is repeated identically across every main-event variant we found — but the individual prizes are never itemized in any ad we could locate. If you copy a named prize total, don't invent the breakdown your own source doesn't give you.
- "De bliver IKKE billigere på selve dagen" is a promise in the copy, not a provable mechanic. We found no visible price-lock proof (before/after receipts, published price history) behind it. If you copy this claim, know you're copying a promise, not a verified guarantee.
Ad copy — teaser event (Nov 13, hosts Josefine & Marie)▾
Torsdag d. 13. november kl. 20.00 går Josefine og Marie LIVE med de 20 mest populære tilbud fra vores Black Weeks – og de bliver IKKE billigere til Black Friday 🖤💛 Under liven kan du også komme på vores eksklusive VIP-liste, så du kommer først i køen til vores mange Black Friday-tilbud 📋⭐️ Som altid har vi også en perlerække af vilde præmier, som du kan være heldig at vinde. Du kan shoppe med her på Facebook, og hvis du trykker 'Deltager' her i begivenheden, så sørger vi for, at du får en notifikation, når vi går live 🔔 Invitér også gerne en ven eller to, så vi sammen kan starte Black Weeks med manér 🪩✨
EN: Thursday Nov 13 at 8:00 PM, Josefine and Marie go LIVE with the 20 most popular deals from our Black Weeks — and they will NOT get cheaper for Black Friday. During the livestream you can also join our exclusive VIP list, so you're first in line for all our Black Friday deals. As always we also have a string of wild prizes you could be lucky enough to win. You can shop along right here on Facebook, and if you tap 'Interested' on this event, we'll make sure you get a notification when we go live. Feel free to invite a friend or two, so we can kick off Black Weeks together in style.
Ad copy — main event (Nov 27, hosts Josefine & Marc)▾
BLACK FRIDAY LIVE – vi tyvstarter festen i BabySam! 💛🖤 Torsdag d. 27. november kl. 19.30 går fantastiske Josefine og Marc LIVE med årets største Black Friday-show – og DU kan få EARLY ACCESS til de vildeste tilbud før alle andre, hvis du ser med! 🔥🙌 Vi sparker Black Friday i gang med: 💣 VILDE besparelser på de mest populære varer 🎁 Præmier for over 18.000 kr. ⚡️ LYN LIVE-PRISER til de hurtigste Du kan shoppe alle de gode tilbud når du ser med og trykker du 'Deltager' i begivenheden, får du automatisk en notifikation, når vi går LIVE 🔔 Invitér gerne en ven (eller to!), og vær med til at starte Black Friday med et brag 🪩✨
EN: BLACK FRIDAY LIVE — we're getting a head start on the party at BabySam! Thursday Nov 27 at 7:30 PM, the fantastic Josefine and Marc go LIVE with the year's biggest Black Friday show — and YOU can get EARLY ACCESS to the wildest deals before everyone else, if you tune in! We're kicking off Black Friday with wild savings on the most popular items, prizes worth over 18,000 kr, and flash live-only prices for the fastest. You can shop all the deals while watching, and if you tap 'Interested' on the event, you'll automatically get a notification when we go LIVE. Feel free to invite a friend (or two!) and help kick off Black Friday with a bang.
Ad copy — VIP-list sign-up (doubles as a gift-card giveaway entry)▾
Vil du også være først til at shoppe vores Black Friday tilbud? 💣🏃💨 Tilmeld dig vores VIP-liste og få et forspring før alle andre! ⚡ Vi garanterer de vildeste tilbud på ALLE kategorier - og du vil ikke gå glip af det 😍💥 Pssst… Du deltager samtidig i konkurrencen om et gavekort på 1.000 kr. til BabySam 👀💸
EN: Want to be first to shop our Black Friday deals too? Sign up for our VIP list and get a head start before everyone else! We guarantee the wildest deals across ALL categories — and you won't want to miss it. Psst... signing up also automatically enters you in the competition for a 1,000 kr BabySam gift card.
Ad copy — 14-hour flash reminder, day of the main event▾
I aften går vi LIVE og tyvstarter Black Friday! 🖤🛍️✨ Kl. 19.30 tager Josefine og Marc dig med til vores store Black Friday kickoff – fyldt med early access-tilbud, eksklusive live-priser og præmier for over 18.000 kr. ⚡️ Tip! Prep din kurv allerede nu - så du sikrer dig at få fingrene i de bedste tilbud 🛒😍 Gør dig klar til vilde tilbud, lynhurtige live-priser og masser af overraskelser – vi ses i aften! 🖤
EN: Tonight we go LIVE and get a head start on Black Friday! At 7:30 PM Josefine and Marc take you along to our big Black Friday kickoff — packed with early-access deals, exclusive live prices, and prizes worth over 18,000 kr. Tip! Prep your cart right now, so you're guaranteed to grab the best deals. Get ready for wild deals, lightning-fast live prices and lots of surprises — see you tonight!
Ad copy — generic sale-wave ad with bundled service perks▾
🖤 Shop de vildeste Black Friday hele weekenden hos BabySam. 🛍️ Spar mindst 20% på 1000vis af varer! 👶 Shop til dig og din baby nu – tilbuddet gælder kun i denne weekend! Du finder store besparelser på: 💥Autostole 💥Vogne 💥Børneværelset 💥Tøj og sko 💥Spisetid 💥Legetøj 💥Pusletid Slå til nu mens vi stadig har lager⏳ Husk at du altid får... 🤑 Mulighed for børnepengekredit ♻️ 365 dages returret 🏃♀️ Klik og hent hurtigt i butik
EN: Shop the wildest Black Friday all weekend at BabySam. Save at least 20% on thousands of items! Shop for you and your baby now — the offer is only valid this weekend! Big savings on car seats, strollers, nursery, clothes & shoes, mealtime, toys, changing time. Grab it now while stock lasts. Remember you always get the option of child-money financing, 365-day returns, and fast click & collect in store.
